Affiliate account management that keeps your best partners engaged
Your strategy is set and partners are live. What's missing is the consistent, day-to-day attention that keeps them promoting you. We provide that partner-facing capacity, under your direction.
Partners drift when nobody is talking to them
Affiliates promote the brands that look after them: quick answers, fresh creatives, early notice of promotions and someone who notices when their numbers drop. When account management slips, top partners quietly shift placements to competitors.
This service is designed for companies that already own their affiliate strategy — often a head of affiliates or growth lead — but need reliable account management capacity behind them.
Account management vs. full program management
- You keep strategy, budgets and commercial decisions
- We handle partner communication and day-to-day requests
- We flag issues and opportunities with data
- Scope can grow into full management at any time
What account management covers
Partner communication
- Fast responses to partner questions
- Promotions, offers and creative updates
- Newsletters and program announcements
Performance reporting
- Partner-level dashboards and reviews
- Alerts on drops or unusual spikes
- Monthly summary for your team
Retention
- Regular check-ins with key partners
- Reactivation of declining partners
- Incentive proposals for top performers
Relationship management
- Placement and visibility negotiations
- Dispute and payment query handling
- Renewals and term updates
How we work with your team
Align
Agree partner tiers, response times, approval limits and reporting format.
Operate
We manage partner communication daily, in your tools and under your brand.
Escalate
Commercial decisions and unusual cases come to you with a recommendation.
Review
Monthly review of partner health and retention priorities.
Is account management the right fit?
A good fit if you…
- Have a live program with active partners
- Have someone in-house who owns affiliate strategy
- Need more capacity, coverage or consistency
Probably not the right fit if you…
- Have no program yet (see Program Setup)
- Need someone to own strategy and targets (see Program Management)
How many partners can you manage for us?
It depends on how active they are. We agree a tiered approach — closer management for the top tier, structured communication for the rest — and size the engagement accordingly.
Can you work under our company email and brand?
Yes. Most account management clients prefer partners to see a consistent brand contact.
Can we start with account management and expand later?
Yes. Many clients add recruitment or full management once the program is stable.
Related services & solutions
Discuss your affiliate program with a specialist
Book a free 30-minute consultation. We'll look at where your program stands, where the growth is, and whether we're the right partner to get you there.