Affiliate marketing consulting for growth and marketing leaders
Senior advice when you need to make a decision about the affiliate channel — entering a market, restructuring commissions, choosing a model, or building a team — without committing to full outsourced management.
- Project or advisory retainer
- Senior specialist only
- Recommendations you can act on
Consulting is for decisions, not reports
Most engagements start with one specific question from a founder, CMO or head of growth.
Should affiliates be a priority channel for us?
We assess fit with your economics, competition and customer journey before you invest.
Which markets should we expand into first?
GEO prioritization based on partner landscape, regulation and your product readiness.
Are our commercial terms competitive?
Benchmarking your offer against what partners can earn elsewhere, and what you can afford.
Which partners should we target?
A publisher acquisition strategy by partner type, audience and channel.
How do we negotiate with major partners?
Support for high-value negotiations, exclusives and renewals.
Build a team or outsource?
Team structure, roles, hiring profiles and the right moment to bring work in-house.
Consulting areas
Channel strategy
- Role of affiliates in your acquisition mix
- Targets and budget planning
- Channel conflicts with paid search and SEO
Market expansion
- GEO prioritization
- Local partner landscape research
- Regulatory and advertising constraints to check
Commercial negotiations
- Deal structures and exclusives
- Negotiation preparation and support
- Renewal and renegotiation strategy
Performance optimization
- Partner segmentation and tiering
- EPC and ROI analysis
- Incentive design
Engagement formats
Strategy sprint
A focused 2–4 week project on one question, ending in a written recommendation and workshop.
Advisory retainer
Regular sessions with your team, plus on-call support for negotiations and decisions.
Market entry plan
A detailed plan for launching the affiliate channel in a new GEO.
Team design
Role definitions, hiring profiles and interview support for an in-house team.
Who uses strategy consulting
A good fit if you…
- Have an in-house team that executes but needs senior direction
- Are preparing a board or investor plan involving the affiliate channel
- Face a major decision: new market, new model, new platform
- Want a second opinion from someone who has run programs
Probably not the right fit if you…
- Need someone to do the day-to-day partner work (see Program Management)
- Want a generic report without a specific decision to make
What's the difference between consulting and program management?
Consulting answers strategic questions and supports your team's decisions. Program management means we run the day-to-day work with partners. Many clients start with consulting and move to management, or the other way around.
Who delivers the consulting work?
A senior affiliate specialist leads every consulting engagement personally — not a junior analyst.
Can you join negotiations with partners directly?
Yes. We can prepare your team, join calls, or lead negotiations on your behalf within limits you set.
Related services & solutions
Discuss your affiliate program with a specialist
Book a free 30-minute consultation. We'll look at where your program stands, where the growth is, and whether we're the right partner to get you there.