eCommerce affiliate management for online retailers and DTC brands
We balance your partner mix — content, creators, coupon and cashback — so affiliate revenue is incremental, attribution is fair, and commissions reward the partners who actually introduce new customers.
Not all affiliate sales are equal
In many retail programs, a large share of commission goes to coupon and cashback sites that appear at checkout. Some of those sales would have happened anyway. Meanwhile, the content creators and publishers who introduced the customer earlier in the journey get nothing under last-click attribution.
That doesn't mean coupon and cashback partners are bad — they can convert hesitant buyers and support promotions. It means the program needs deliberate rules about who gets paid for what.
What we optimize
- Partner mix across the customer journey
- Commission by partner type and category margin
- Attribution and coupon-code rules
- New vs. returning customer rates
- Returns and cancellation handling
The partners we recruit and manage
Content publishers
Gift guides, reviews and niche editorial that introduce new customers.
Influencers & creators
Instagram, TikTok and YouTube creators on CPS, flat-fee or hybrid terms.
Coupon partners
Voucher sites managed with clear code rules and exclusive offers.
Cashback & loyalty
Cashback and rewards platforms, used deliberately for acquisition goals.
Paying partners for the value they add
| Lever | What it does | When to use it |
|---|---|---|
| Category-based rates | Commission varies by product margin | Wide catalogs with different margins |
| New-customer rates | Higher commission for first-time buyers | When acquisition is the priority |
| Partner-type rates | Different rates for content, creators and coupon partners | Rebalancing the program toward incremental sales |
| Code and attribution rules | Rules on code leakage and the last-click window | When coupon sites claim content partners' sales |
| Return-adjusted payouts | Commission locked after the returns window | Categories with high return rates |
How we manage an eCommerce program
Analyze
Partner contribution, overlap and incrementality signals in your data.
Rebalance
Commission and attribution changes, phased to protect relationships.
Recruit
New content and creator partners matched to your customer profile.
Activate seasonally
Promotions, gift guides and peak-season placements planned ahead.
Should we remove coupon sites from our program?
Usually not entirely. Coupon partners can be useful for promotions and conversion, but their commission and code rules should reflect their role. We look at your data before recommending changes.
Which affiliate networks do you work with for eCommerce?
We work within the network or platform you already use — for example Awin, Impact, CJ, Rakuten or a self-hosted solution — and advise if a change would genuinely help.
Do you manage influencer campaigns?
We manage creators as performance partners — recruitment, terms, tracking and content rules. We don't produce content ourselves.
Related industries & solutions
Discuss your affiliate program with a specialist
Book a free 30-minute consultation. We'll look at where your program stands, where the growth is, and whether we're the right partner to get you there.