How we approach affiliate engagements
Detailed client case studies are published here only with written client approval. In the meantime, this page shows the situations we're typically brought in for, what we do and how success is measured.
Why you won't see client logos or results here (yet)
Affiliate programs involve commercially sensitive data — partner deals, revenue and player or customer numbers — and many of the operators and brands we work with prefer not to disclose their agencies. We respect that, and we don't publish anonymized figures that can't be verified.
If you're evaluating us, ask on a call. We'll walk you through relevant experience in your vertical, in as much detail as confidentiality allows.
Situations we're brought in for
Operator entering a new GEO
An iGaming operator with an established home market needs affiliates in a new country where it holds a license.
- Market and partner landscape research
- GEO-specific deal structures
- Local-language outreach and onboarding
- FTD quality monitoring from day one
Program with concentrated revenue
Most affiliate revenue comes from a handful of partners, and the rest of the program is inactive.
- Partner segmentation and audit
- Reactivation of dormant affiliates
- Recruitment of new partner types
- Reduced dependence on top partners
SaaS launching its first program
A self-serve software company with proven conversion wants to add affiliates as a channel.
- Recurring commission design
- Platform selection and tracking
- First-wave content partner recruitment
- Trial-to-paid reporting by partner
Affiliate manager has left
Partners are going quiet after a key departure, and the company needs continuity fast.
- Rapid takeover and triage
- Personal contact with top partners
- Documentation of all deals
- Interim management or handover to a new hire
What we measure in every engagement
Targets are agreed with you at the start and reported monthly from your own platform data.
| Area | Example measures |
|---|---|
| Partner growth | Qualified partners recruited; share of new partners activated |
| Program health | Active partner ratio; revenue concentration in top partners |
| Customer quality | Approved / funded / retained customers by partner; refunds and chargebacks |
| Economics | Commission as a share of revenue; EPC by partner type; cost per acquired customer |
| Operations | Partner response times; payout accuracy; compliance issues resolved |
Services behind these engagements
Want to hear about relevant experience?
Book a call and we'll talk through engagements similar to yours, within the limits of client confidentiality.