Insights
Insights on affiliate programs and partnerships
Practical, experience-based articles for founders, CMOs and affiliate leads who want a channel that performs.
Latest articles
Commission models
CPA vs RevShare vs Hybrid: how to choose an affiliate commission model
Each model shifts risk between you and your partners. Here's how to choose based on your economics, not on habit.
Read article Program managementIn-house vs outsourced affiliate management: how to decide
Hire, outsource or combine both? A practical framework based on program stage, cost and control.
Read article OptimizationAffiliate program audit checklist: 20 questions to ask about your program
Use these 20 questions to find where your affiliate program is leaking value — before you spend more on growth.
Read articleHave a question about your own program?
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