FinTech affiliate marketing with compliance built into every partnership
Comparison sites, finance publishers and creators can bring large volumes of applicants. We help you work with the ones who bring qualified, approved customers — and who represent your product in line with financial promotion rules.
In financial services, the wrong affiliate is a regulatory risk
Financial products are subject to promotion rules in most markets — in the UK, for example, financial promotions are regulated by the FCA. A partner who overstates returns, omits risk warnings or misdescribes your product can create problems that outweigh any customers they bring.
Lead quality is the other challenge. An application is not a customer; paying for unapproved or inactive sign-ups quickly makes the channel unprofitable.
Risks we help you manage
- Partner content making misleading claims
- Missing or incorrect risk warnings
- Paying for applicants who are never approved
- Little visibility into how partners present your product
Compliance-conscious partner management
Approved partner content
Partners receive approved product descriptions, required disclosures and clear rules on claims. New placements are reviewed, and changes are monitored.
- Copy and disclosure guidelines
- Pre-approval for key placements
- Periodic content checks
Qualified customer acquisition
Commissions are triggered by approval, funding or first transaction — whatever represents real value for your product.
- CPA on approval or activation
- Validation windows
- Quality reviews by partner
Publisher quality
We prioritize established finance publishers, comparison platforms and creators with a track record of responsible content.
- Audience and content vetting
- Authorization checks where required
- Ongoing quality scoring
Commercial structures
Deal structures matched to your product and unit economics — and to the partner type.
- Approval-based CPA
- Tiered rates for quality
- Flat-fee placements with performance terms
FinTech products suited to affiliate partnerships
- Payments & money transfer
- Digital banking & cards
- Business accounts
- Investing & trading apps
- Personal & business lending
- Insurance tech
- Accounting & finance software
How we work with FinTech teams
Align with compliance
Agree promotion rules and approval processes with your compliance team first.
Define quality
Set the conversion event and validation period that reflect a real customer.
Recruit carefully
Target partners whose content standards fit regulated products.
Monitor
Review partner content and customer quality on a regular schedule.
Are you responsible for regulatory compliance?
No — your compliance team and advisers remain responsible. We build their requirements into partner terms, guidelines and monitoring, and escalate anything that needs their review.
Which partner types work best for FinTech?
Comparison platforms, established personal-finance and business publishers, and responsible creators usually perform best. Incentivized and cashback traffic is often unsuitable for regulated products.
How do you pay partners if approval takes days?
Commission is usually confirmed after approval or activation within a defined validation window. We set this up so partners understand the timeline in advance.
Related industries & services
Discuss your affiliate program with a specialist
Book a free 30-minute consultation. We'll look at where your program stands, where the growth is, and whether we're the right partner to get you there.