Affiliate management shaped by the economics of your industry
Commission models, partner types, tracking and compliance rules vary enormously between verticals. We start from how your business earns money from a customer, and build the affiliate channel around that.
Industries we work with
iGaming
CPA, RevShare and hybrid deals, FTD quality, NGR reporting and GEO expansion for casino and sportsbook operators.
Learn moreCrypto
Partner programs for exchanges, wallets and crypto casinos, with strict attention to traffic quality and promotion rules.
Learn moreSaaS & AI Software
Recurring commissions, content publishers and trial-to-paid economics for self-serve software and AI tools.
Learn moreB2B SaaS Partnerships
Referral, reseller, agency and integration partner programs for sales-led software.
Learn moreFinTech
Compliance-conscious partnerships that pay for approved, qualified customers.
Learn moreeCommerce & DTC
Content, creator, coupon and cashback partners with clear attribution rules.
Learn moreSubscription Businesses
Programs that reward retained subscribers, not just first payments.
Learn moreThere is no universal commission model
A simplified view of how affiliate economics typically differ. Your program will have its own specifics.
| Vertical | Common models | Key quality signal | Main risk to manage |
|---|---|---|---|
| iGaming | CPA, RevShare (NGR), hybrid | First-time depositors who keep playing | Bonus abuse, unlicensed GEOs, negative carry-over |
| Crypto | CPA, share of trading fees | Verified, funded accounts | Fake sign-ups, regulatory limits on promotion |
| SaaS | Recurring %, CPA per paid account | Trial-to-paid conversion and retention | Paying for churned or refunded customers |
| B2B SaaS | Referral fee, reseller margin, revenue share | Qualified pipeline and closed deals | Long sales cycles and attribution disputes |
| FinTech | CPA on approval or funding | Approved, active customers | Compliance of partner content |
| eCommerce | CPS (% of sale), tiered | Incremental, non-returned orders | Coupon and cashback cannibalization |
| Subscriptions | First payment, recurring, tiered | Retention beyond the first billing cycles | Refunds, chargebacks and short-lived subscribers |
Do you work with industries not listed here?
Possibly. If your business has a clear customer value and a market of publishers or partners, the same principles apply. Tell us about it and we'll be honest about fit.
Do you work with regulated industries?
Yes — iGaming, crypto and FinTech in particular. We plan partner recruitment and content rules around the licensing and advertising requirements of each target market, and we expect clients to hold the licenses required where they operate.
Talk to someone who knows your vertical
We'll discuss the commission models, partner types and markets that make sense for your business.