iGaming affiliate management for casino and sportsbook operators
Recruit the right affiliates, negotiate deals that protect your margin, and turn first-time depositors into players with real value — managed by people who have worked inside operator affiliate teams.
- Operator-side experience
- CPA, RevShare & hybrid
- GEO-by-GEO recruitment
Affiliates are a core acquisition channel — and a competitive one
In iGaming, affiliates drive a large share of new players for many operators. The strongest partners — review sites, comparison portals, streamers and media buyers — are approached constantly, and they choose brands based on conversion, deal terms, payment reliability and the quality of their affiliate manager.
At the same time, operators carry the risk: bonus abusers, low-value depositors, unlicensed traffic and partners whose promotion breaches local advertising rules. Good iGaming affiliate management balances aggressive recruitment with close control of quality.
Platforms we've worked with
- MyAffiliates
- Softswiss affiliate module
- Post Affiliate Pro
- Voluum and Keitaro for tracking and media buying
CPA, RevShare and hybrid deals — used where each makes sense
We structure deals per partner and GEO rather than offering the same terms to everyone.
| Model | How it's usually structured | Best suited to | What we watch |
|---|---|---|---|
| CPA | Fixed payment per qualifying FTD, with a minimum deposit and often a baseline or wagering requirement. | Media buyers and partners needing fast cash flow; markets with proven player value. | Baseline definitions, player quality, CPA caps by GEO. |
| RevShare | Percentage of net gaming revenue (NGR) from referred players, often tiered. | Content, review and SEO affiliates building long-term income. | NGR definition and deductions, negative carry-over policy. |
| Hybrid | Lower CPA plus a lower RevShare percentage. | Established partners wanting both upfront payment and long-term upside. | Avoiding paying twice for low-value players. |
Deal terms always depend on the GEO, the product (casino, sports, live) and the partner's traffic source. We don't apply a single structure across a whole program.
What we manage for operators
Publisher recruitment
- Casino and sports review sites
- Comparison and bonus portals
- Streamers and video creators
- Vetted media buyers and app partners
FTD acquisition & quality
- FTD and retention tracking by partner
- Baseline and qualification rules
- Player value analysis by source
- Bonus-abuse and duplicate account monitoring
GEO expansion
- Market prioritization by license and opportunity
- Local partner research
- Language-appropriate outreach
- Market-specific advertising rules
Affiliate account management
- Fast responses and reliable payments
- Exclusive bonuses and landing pages
- Deal reviews and renegotiation
- Monthly NGR and performance reporting
Protecting your margin as the program grows
Compliance by market
Partners are briefed on the advertising rules of each market, including responsible gambling messaging and age restrictions, and content is checked.
Brand protection
Clear rules on brand bidding and trademark use, with monitoring and enforcement written into partner terms.
Player quality reviews
Regular review of FTD-to-active ratios and player value by partner, so weak sources are fixed or removed.
Who we work with in iGaming
A good fit if you…
- Licensed casino, sportsbook or crypto casino operators
- Brands entering new GEOs and needing local partners
- Operators whose affiliate manager has left or is overloaded
- Programs with many affiliates but concentrated revenue
Probably not the right fit if you…
- Operators targeting markets where they are not licensed to operate
- Programs seeking incentivized or non-compliant traffic
Do you work with crypto casinos?
Yes. Crypto casinos have their own partner landscape and payment considerations; we adapt recruitment and deal structures accordingly. See also our crypto page.
Which markets do you cover?
We plan programs for markets including the UK, Canada, Australia, New Zealand, the EU and LATAM, and support US expansion in states where the operator is licensed. Partner research is done GEO by GEO.
How do you handle negative carry-over in RevShare deals?
It's a commercial decision with real impact on partner relationships. We explain the options, market norms and their effect on recruitment, and implement whatever policy you choose consistently.
Can you work on our MyAffiliates or Softswiss affiliate platform?
Yes. We have hands-on experience with both and work directly in your existing setup.
Do you guarantee a number of FTDs?
No. FTD volumes depend on your brand, product, payments and offer as much as on affiliate management. We agree activity and quality targets and report transparently on results.
Related industries & services
Discuss your iGaming affiliate program
Tell us your GEOs, products and current partner mix. We'll share how we would approach recruitment and deal structure.